Beyond Dry January: 2025 Trends in NA Growth
by Bryan Martz
Dry January has become a pivotal time for brewers, marking the start of a new year’s challenges and opportunities. Participation in Dry January soared from 15% in 2023 to 30% in 2025, signaling a shift in consumer behavior that goes beyond one month. With 28% of consumers choosing non-alcoholic (NA) beverages in the summer and 30% enjoying them year-round, 2025 presents a prime opportunity to expand your NA offerings.
The Rise of Non-Alcoholic Beverages
NA drinks are no longer limited to the sober-curious. Nearly 46% of consumers report enjoying NA beer, wine, or spirits alongside alcoholic beverages during the same session. This indicates a growing trend: customers want to limit alcohol intake while still savoring the ambiance and community of their favorite taproom. Offering a varied menu of NA options ensures all your customers feel included, stay longer, and return more frequently.
Creative NA Beverage Ideas with Oregon Fruit Company
Even if your brewery lacks the resources to produce NA or low-alcohol beer, there are plenty of creative ways to elevate your NA menu. At Oregon Fruit Company, we’ve crafted versatile ideas incorporating fruit to help you make the most of this growing market segment.
Mocktails
Mocktails are a go-to solution, and there are numerous ways to integrate them into your menu. Why not think outside the box? Consider offering mocktails on draft to provide an elevated, bar-like experience for NA customers. Using Oregon Fruit Company’s aseptic purees, you can create vibrant, fruit-forward recipes your customers will love. Don’t have the equipment for draft mocktails? No problem—our Pourable Fruit line, with added sugars and gums, makes front-of-house beverage programs simple and effective.
Our in-house Culinary Development Specialist, Emra Nation, has developed this mocktail recipe using our aseptic raspberry puree which your customers will enjoy: Crimson Fizz Mocktail
Lemonades
Health-conscious consumers are often looking for alternatives to soda. Lemonade is a refreshing and versatile option. Oregon Fruit Company offers a Shelf-Stable Lemonade Concentrate made with just three ingredients: lemon juice, sugar, and water. Want to elevate your lemonade? Our line of Pourable Fruit allows you to easily add unique flavors and textures, perfect for bubblers, slushie machines, or even glasses with diced fruit for added interest.
Fruited Hop Water
NA consumers may avoid alcohol, but they still appreciate the bold flavors of hops. Fruited hop water combines the best of both worlds, offering a refreshing beverage that highlights hops while incorporating the complementary flavors of fruit. For added acidity, use Lemon Juice Concentrate, or pair fruits like grapefruit with hops such as Citra or Amarillo for a unique flavor profile. These beverages let you get creative while delivering a memorable drinking experience.
Real Fruit Slushies
Slushie machines have become a popular staple in taprooms, offering endless possibilities for creative and high-margin drinks. From turning hard seltzers into frozen delights to experimenting with beer or spirits, the versatility of slushies is unmatched. Oregon Fruit Company’s Aseptic Purees and Pourable Fruit Smooth options are ideal for crafting real fruit slushies, like our Hoppy Fruit Lemonade Slushie, that drive both customer satisfaction and taproom revenue. At the 2024 Craft Brewers Conference, our slushie machine demonstrations proved just how simple and profitable these beverages can be. (And look for us at the 2025 CBC in Indianapolis for more demonstrations!)
Make 2025 Your Year for NA Innovation
The non-alcoholic beverage market is booming, and consumers are eager for innovative, flavorful options that go beyond basic water or soda. By expanding your NA menu with creative solutions like mocktails, lemonades, fruited hop waters, and real fruit slushies, you can tap into this growing trend and build a loyal customer base.
At Oregon Fruit Company, we’re here to help you lead the charge. With our premium fruit products and expert guidance, you can create beverages that stand out and boost your bottom line. Let’s make 2025 the year your brewery redefines NA offerings. Check out our product line today to get started!