
The Functional Beverage Question Most Manufacturers Haven't Answered Yet
Functional has been the loudest word in non-alcoholic beverages for the better part of a decade, but most manufacturers' lineups still don't include one. Here's what keeps the category stuck, and w...

Fruit Purees: The Ingredient Hero You Never Knew You Needed
Finding a single ingredient that tastes great, works across your entire menu, and keeps operations simple sounds too good to be true — but fruit purees deliver exactly that. From flavored lemonades...

What's Selling Now: An Iconic Bottle Shop Owner on Beverage Trends
We sat down with Paul, the new owner of Portland's iconic John's Marketplace, to talk about the beverage trends reshaping his shelves — from surprising new categories to the styles quietly losing g...

What Is a Matcha Latte? A Menu Planning Guide for Cafe Operators
Matcha has gone mainstream — but most independent cafe menus haven't caught up. For operators, the opportunity is clear: matcha brings in non-coffee drinkers, drives afternoon tickets, and pairs be...

Seasonal Beverage Menu Strategy Explained by a Bar Expert & Barista
What happens when a US Barista Champion and a celebrated bartender sit down to compare notes? A surprisingly deep conversation about nostalgia-driven menus, the shelf-stability problem, why naming ...

