Dan Wirth - Fermentation Sales Manager
Dan Wirth spent a decade in craft beer — including time as Key Account Manager at Migration Brewing, where Oregon Fruit products were already part of seasonal planning. He joined Oregon Fruit becau...
Invented in Italy. Perfected in Oregon.
Oregon State University put American cherries on the map. A century later, we asked why nobody had used that same fruit-obsessed spirit to make a cocktail cherry worth caring about. This is that st...
Oregon Fruit Refreshers are the Best New Product. Voted by the People Who Matter Most.
Oregon Fruit Co. Refreshers just won Best New Product at the 2026 National Restaurant Association Show — voted on by the operators, chefs, and beverage directors who were there. Here's what happene...
Oregon Fruit Co. has been named a 2025 Dot Foods Quality & Service Award winner — our seventh consecutive year earning this recognition. Here's what that track record means for foodservice buye...
Fruit Purees: The Ingredient Hero You Never Knew You Needed
Finding a single ingredient that tastes great, works across your entire menu, and keeps operations simple sounds too good to be true — but fruit purees deliver exactly that. From flavored lemonades...
What's Selling Now: An Iconic Bottle Shop Owner on Beverage Trends
We sat down with Paul, the new owner of Portland's iconic John's Marketplace, to talk about the beverage trends reshaping his shelves — from surprising new categories to the styles quietly losing g...
What Is a Matcha Latte? A Menu Planning Guide for Cafe Operators
Matcha has gone mainstream — but most independent cafe menus haven't caught up. For operators, the opportunity is clear: matcha brings in non-coffee drinkers, drives afternoon tickets, and pairs be...
Seasonal Beverage Menu Strategy Explained by a Bar Expert & Barista
What happens when a US Barista Champion and a celebrated bartender sit down to compare notes? A surprisingly deep conversation about nostalgia-driven menus, the shelf-stability problem, why naming ...
Aseptic Juice vs. Aseptic Puree
What’s the difference between juice and puree? This guide breaks down Codex definitions, Brix standards, and functional differences — and explains why some aseptic fruit products are offered as jui...
Customer Spotlight: Fifth Ward Brewing
Planning 50 beers a year takes more than creativity, it takes discipline and solid partners. See how Fifth Ward Brewing builds its annual production calendar with Oregon Fruit, using guaranteed sup...
National Cherry Month: Meet An Oregon Cherry Puree Farm
February is National Cherry Month. While fresh cherry season peaks in summer, this is the perfect time to spotlight where some of our cherries come from. Meet Brutke Farm, one of our Oregon growers...
Winter Storm Shipping Update: East Coast Freight Delays
Winter storms across the Midwest and East Coast have caused temporary freight shipping delays in several states. Customers expecting freight deliveries may experience longer transit times and are e...